Account Type Now Displayed and Control Test
I have two announcements: one a minor tweak to the interface and one very, very important announcement about a control test I am running.
First, the minor tweak. If you login to your account on Analyzed Deals and select “Show Agents/Brokers You’ve Sent To Us” you will see a report of the real estate agents, brokers, investors and telemarketers that you have referred to the system. This is the same page that you use to add people to the system. You will notice a new feature on this page which I have highlighted in the image below. It now shows you the account type in that report so that you can see whether the people you added were real estate agents/brokers (which we call generically “agents”) or whether they were telemarketers you’ve brought on your team (we call those “telemarketers”) or whether they are non-agents which is the default account and what we allow investors to register as. For the really techincal guys out there, this is really for researchers, wholesalers and real estate brokerage managers as well, but who’s really counting since we call all of them “non-agents”.
Now, the really important announcement. I am doing a test that our Telemarketing Sales Managers and Telemarketers will be very, very interested in. I will be testing, independently how many calls a telemarketer should be able to make per hour and what their conversion rate will be just from e-mails once they’ve been added to the system.
While I am still working out the exact details, what I will be doing is hiring a small group of telemarketers that are NOT paid on commission, but that are paid hourly to call agents in a small sample of cities and their sole job will not be to sell sponsorships but to sign up real estate agents and real estate brokers for a free account. Basically, they will be using the first half of my script to get them registered for a free account.
From there, I will use my normal series of e-mails to encourage them to upgrade to sponsorship. If they upgrade to sponsorship the telemarketers that I am paying hourly will NOT be paid a commission.
I hope to learn from this a few things including:
- How many calls can a telemarketer make in an hour?
- How many free accounts can a telemarketer get in an hour?
- How many free accounts does it take, on average, to get a sponsorship upgrade?
- How long does it take, on average, to have someone upgrade from a free account to sponsorship?
- And other questions of this nature…
By doing this, it will really help me and our Telemarketing Sales Managers and Telemarketers know–at a minimum–what the numbers look like. They may be better or worse, but these are what the numbers say for someone being paid hourly to do this.
I will be interviewing some telemarketers about this job this week and hope to have them making calls either later this week or early next week. I do plan to show these Telemarketers in the Leaderboards to EVERYONE (like how you can see my account now) so that you will know what they are actually doing compared to you and your team.
Until my next post,
James