Learn To Be Rich

In my real estate business where I deal with lists of investors, a huge part of the value of my business is my client list. Dan Kennedy often talks about the true value of a business is largely their client list and the relationship the business has with that list, so doesn’t it make sense that we insure or at least backup that valuable asset?

Well, that’s what occurred to me this afternoon.

While I have my list, kept safely with an e-mail marketing company, in this case, Get Response, doesn’t it make sense to make a local back up of all that value on my computer?

I believe it does make sense and so, as of today, I started to have my staff make a backup of each city’s list of investors each time they do a mailing. Since we mail our lists of investors about once a week, we will have a weekly backup of the investor lists for each city.

Then, when we make backups of the computer’s here at the office, we will also include those lists as backups as well.

With this new backup system in place, I will sleep a lot better knowing that the thousands if not tens of thousands of investors that we have on our lists are safely backed up in case, for whatever reason, we lose the list with our e-mail marketing company.

I hope you will follow my lead with this and make local backups of your valuable data and especially your e-mail lists.

Until my next post,

James

When I usually discuss the benefits of investing in real estate I typically discuss six major things including income, depreciation, equity build-up, appreciation, leverage and the topic of today’s article: control.

I remember Dr. Dolf De Roos talking about this concept in his book “Real Estate Riches” and how much it resonated with me. As he explains, he talks about the difference between buying a stock and buying a rental property. When buying a stock, there is very little you can personally do to improve the return you could get from that stock. Besides tell all your friends to drink brand X or consume brand Y products, there is little you can do to make that company more profitable and affect your own return from buying that stock.

However, that is NOT true with buying a rental property. You do have a say on what you do with the property and that can have a huge impact on how well your property performs. Paint the property, it might sell for more. Concert a study to a bedroom and increase the rent you can get. Add a garage and charge extra for it. Refinance to a lower interest rate to increase cash flow when interest rates dip. Hire or become a better property manager and see fewer vacancies and more on-time payments. All these things and more affect how well your property performs and that is why control over the asset is a huge benefit of real estate investing.

Until my next post,

James

The second best-selling book on real estate right now is “The Pre-Foreclosure Property Investor’s Kit” by Thomas Lucier. I own this book and can personally recommend it as a good book for real estate investors.

If you buy the book using our link below:

And send me a copy of the receipt, I will e-mail you a link to be able to download 3 bonus real estate course CDs.

Plus, you can learn and apply some of the strategies that the author teaches in the book in our LearnToBeRich.com on-line investment game. Or, check out some of the great deals we have on AnalyzedDeals.com.

The bonus real estate course CD downloads are free just for purchasing it via our link above and e-mailing me a copy of the receipt.

Until my next post,

James