Learn To Be Rich

Tammy really wants to get some great “Deals of the Week” out and, in fact, it makes a lot of sense to do so.

The better the deals, the better it is for everyone from the investor, to the seller, to the agent and to us. So, if we can get great “deals of the week” straight from the local agents it is much better for us.

So, with that in mind, I will be working on getting ready a fax and e-mail blast to the all the agents on our list this weekend so that we can send it out on Monday.

Tammy and I discussed associating each agent with a particular website based on their location and also putting the data we have of the number of investors on each market’s e-mail list into the fax as well.

The idea is we could say, “We have 49 real estate investors in Austin that we would like to share the DEAL OF THE WEEK with and then refer them to work with you on that deal.”

So, expect to hear more about that over this father’s day weekend.

Until my next post,

James

In my real estate business where I deal with lists of investors, a huge part of the value of my business is my client list. Dan Kennedy often talks about the true value of a business is largely their client list and the relationship the business has with that list, so doesn’t it make sense that we insure or at least backup that valuable asset?

Well, that’s what occurred to me this afternoon.

While I have my list, kept safely with an e-mail marketing company, in this case, Get Response, doesn’t it make sense to make a local back up of all that value on my computer?

I believe it does make sense and so, as of today, I started to have my staff make a backup of each city’s list of investors each time they do a mailing. Since we mail our lists of investors about once a week, we will have a weekly backup of the investor lists for each city.

Then, when we make backups of the computer’s here at the office, we will also include those lists as backups as well.

With this new backup system in place, I will sleep a lot better knowing that the thousands if not tens of thousands of investors that we have on our lists are safely backed up in case, for whatever reason, we lose the list with our e-mail marketing company.

I hope you will follow my lead with this and make local backups of your valuable data and especially your e-mail lists.

Until my next post,

James

I know it may be hard to believe, but AOL does not like e-mails from my “work from home” domain name. In fact, I am pretty sure they are blocking all e-mails from that domain name. Does that surprise me? No.

There are a lot of people (from all ISPs including AOL) that request info about “work from home”. Then, after inquiring about 10 different programs and getting tons of e-mails from all of them, they just start clicking “spam” or “junk” in their e-mail boxes to make the e-mails go away.

At least on my list, they did specifically request info on the job from me so I find it funny that they are now calling it spam because they are no longer interested.

Two thoughts:

First, I would be happy to remove them if they are not interested anymore. Just click on the remove link. But, having the site for years and having enough of them click “spam” over many, many mailings I am sure has gotten that particular domain name blacklisted somewhere within AOL (and probably many others). It has gotten to the point where people from AOL now complain to me that they can’t sign up to do the work. Which leads to my second thought.

Second, because AOL has decided not to deliver e-mails anymore and its not that important to me to get my e-mail delivered to AOL people for that particular business (this is only for the “work from home” list and not real estate–make sure you understand me on that), I have decided to be a little passive aggressive with AOL. I know its probably meaningless, but I tell people on the registration page that AOL does not accept e-mail from us and that I suggest they sign up for another e-mail provider (anyone but AOL), if they want to do the jobs I have.

If this was a hugely important part of my business, like working with real estate investors, I would do everything I could to deal with the issue. However, I don’t feel it is worthwhile in this case with this particular list.

Until my next post,

James