Learn To Be Rich

If you’re serious about being our telemarketing sales manager, you’ll do the following each day:

1. You will check in with James at least once per day with a status report.
2. You will check in with all your telemarketers by calling them or have them call you once in the morning, once half way through the day and once at the end of their work.
3. You will set and insist on minimum standards like a certain number of calls per day, a certain number of agents added each day, a certain number of sales per week, etc.
4. You will let them know when they are not performing to your minimum standards and put them on notice for not performing.
5. You will commit to constant and never ending improvement to make yourself, your team and the entire business better.

If you’re not serious, please do both of us a favor and remove yourself from the e-mail list by using the link at the bottom of the e-mail. I am sure you don’t want to receive e-mails from me and I only want to work with serious folks.

Sincerely,

James

Today was the first day that we had an hourly telemarketer (no commission) make phone calls and I can honestly say it is VERY, VERY clear when someone makes calls versus someone not making calls.

I have not seen the official time sheet, but it looks like for making an afternoon of calls–starting at noon Eastern Standard Time and the time of my posting is almost 6:30 PM EST–looks like he was able to add 20 new agents to the system today.

Here is the Leaderboard for today’s activity showing that he dominated today.

And, in just one day of calling, this is where he shows up on the all time leaderboard:

So, as you can see in the image above, he went from non-existent to the 6th highest referrer in one afternoon of calling.

In fact, if he has just one more day like today, he will far exceed the number one position of all time.

I am hiring a couple of other hourly telemarketers and paying them hourly with no commission to see how they perform to see if this one is exceptional, but I don’t think it is.

I know what our system wide conversion rate is for all agents in the system: a sponsorship has sold for approximately every 50 people that were added. The question I do have is will you and your team actually make calls so you can see sales?

Until my next post,

James

I have two announcements: one a minor tweak to the interface and one very, very important announcement about a control test I am running.

First, the minor tweak. If you login to your account on Analyzed Deals and select “Show Agents/Brokers You’ve Sent To Us” you will see a report of the real estate agents, brokers, investors and telemarketers that you have referred to the system. This is the same page that you use to add people to the system. You will notice a new feature on this page which I have highlighted in the image below. It now shows you the account type in that report so that you can see whether the people you added were real estate agents/brokers (which we call generically “agents”) or whether they were telemarketers you’ve brought on your team (we call those “telemarketers”) or whether they are non-agents which is the default account and what we allow investors to register as. For the really techincal guys out there, this is really for researchers, wholesalers and real estate brokerage managers as well, but who’s really counting since we call all of them “non-agents”.

Now, the really important announcement. I am doing a test that our Telemarketing Sales Managers and Telemarketers will be very, very interested in. I will be testing, independently how many calls a telemarketer should be able to make per hour and what their conversion rate will be just from e-mails once they’ve been added to the system.

While I am still working out the exact details, what I will be doing is hiring a small group of telemarketers that are NOT paid on commission, but that are paid hourly to call agents in a small sample of cities and their sole job will not be to sell sponsorships but to sign up real estate agents and real estate brokers for a free account. Basically, they will be using the first half of my script to get them registered for a free account.

From there, I will use my normal series of e-mails to encourage them to upgrade to sponsorship. If they upgrade to sponsorship the telemarketers that I am paying hourly will NOT be paid a commission.

I hope to learn from this a few things including:

• How many calls can a telemarketer make in an hour?
• How many free accounts can a telemarketer get in an hour?
• How many free accounts does it take, on average, to get a sponsorship upgrade?
• How long does it take, on average, to have someone upgrade from a free account to sponsorship?
• And other questions of this nature…

By doing this, it will really help me and our Telemarketing Sales Managers and Telemarketers know–at a minimum–what the numbers look like. They may be better or worse, but these are what the numbers say for someone being paid hourly to do this.

I will be interviewing some telemarketers about this job this week and hope to have them making calls either later this week or early next week. I do plan to show these Telemarketers in the Leaderboards to EVERYONE (like how you can see my account now) so that you will know what they are actually doing compared to you and your team.

Until my next post,

James